About the Strategic Accounts Team
The ILLUMUS Strategic Accounts team partners closely with customers to deliver lighting solutions that are simple, reliable, and cost-effective. From initial engagement through final delivery, we streamline every step of the process to ensure clarity, speed, and consistency.
Designed for customers managing multi-site, complex, or repeat projects, our Strategic Accounts model provides dedicated support, standardized execution, and dependable results at scale.
We build long-term relationships that support each customer’s broader business goals, bringing expertise across lighting layouts, quotations, and full project execution. With a single, connected point of contact, our team delivers responsive communication and a seamless experience at every stage.
Whether supporting a single installation or a national rollout, we simplify complexity and deliver results you can count on.
Our Approach
Comprehensive Product Portfolio
With portfolios from ILP, Green Creative, and Barn Light Electric, we provide a single-source solution across a wide range of lighting applications—reducing complexity and ensuring consistency.
Speed and Flexibility
Our U.S.-based manufacturing enables faster lead times, predictable delivery, and the flexibility to adapt as project needs evolve, keeping your timelines on track.
Platinum Level Exceptional Customer Experience
Through proactive communication, accountability, and a commitment to execution, we deliver consistently high-quality experiences from start to finish.
Ken Hawley
Ken Hawley is the Vice President of Strategic Accounts Sales at ILLUMUS. With more than 20 years of executive leadership in the lighting industry, he has developed and executed enterprise‑wide strategies for leading national account distributors. Ken builds strong, mutually beneficial partnerships with business partners and customers, focusing on creative, actionable plans that deliver measurable results. As a leader, he inspires his team by championing innovation and driving initiatives that advance the organization’s mission and long‑term vision. In his free time, Ken is an avid golfer and reader. He enjoys travelling with his wife and spoiling his grandkids.
Trish Maher
Trish Maher is a Strategic Accounts Sales Manager with ILLUMUS, specializing in petroleum, convenience retail, and quick-service restaurant account development. With more than a decade of experience in sales leadership and the lighting industry, Trish brings valuable expertise in lighting specification strategy, multi-site rollouts, and distributor alignment. She builds strong, lasting partnerships across national brands and channel stakeholders and is committed to delivering structured, scalable programs that drive consistency and long-term success. In her free time, you’ll find Trish traveling, trying out new recipes, gardening, and maintaining an active lifestyle.
Adam Shuster
Adam Shuster is a Senior Strategic Accounts Sales Manager with ILLUMUS, specializing in data centers and energy service companies (ESCOs). With 15 years of sales management experience and a background in total building management, Adam delivers comprehensive, end‑to‑end solutions for his customers’ lighting needs. He prioritizes strong, long‑term partnerships and is committed to developing effective energy‑reduction strategies that support each customer’s operational and sustainability goals. Adam enjoys spending time with his wife of 22 years and their 2 sons. As dedicated Baltimore sports fans, they love cheering on the Orioles and Ravens together.
Adriana Cepeda
Adriana Cepeda is the Strategic Accounts Project Manager at ILLUMUS. She brings extensive experience in cross‑functional collaboration and multi‑unit project management, supporting complex rollouts with precision and consistency. Adriana partners closely with customers to align project rollouts and ensure each phase of implementation meets their operational goals. She also works with our product and supply‑chain teams to ensure a seamless transition from order placement through final delivery. She is committed to maintaining accurate delivery timelines so our customers can confidently meet their project deadlines. With a strong focus on clear communication and proactive risk management, she helps keep every project on track and aligned with our goals. Adriana leads an active lifestyle as a mom of two little ones and has a passion for yoga and salsa dancing.
Bill Derrick
Bill Derrick is the Strategic Accounts Sales Quotation Manager at ILLUMUS. His team works closely with the sales team and customers on all projects providing quotations, technical and application support for the optimum lighting solutions, and ensuring a smooth transition to our customer experience team. With over 17 years of experience in the lighting industry and 9 years on the ILLUMUS team, he has developed a deep understanding of both the industry and our product line. His solution-oriented mindset, strong product knowledge, and commitment to accuracy help him build lasting relationships as a trusted partner across the industry. Bill is a proud girl dad and an enthusiastic Philadelphia sports fan.
Sarah Meyer
Sarah Meyer is the Strategic Accounts Sales Customer Experience Manager at ILLUMUS. Her team delivers meaningful support designed to create an elevated customer journey from start to finish. With 21 years of customer and project management experience in the lighting industry, Sarah is committed to providing customers a platinum‑level experience built on quick lead times, flexibility, and accuracy. She knows that rapid, reliable communication empowers customers to make confident decisions and keep their projects on schedule. Outside of work, Sarah enjoys keeping up with all things soccer, and nurturing her adventurous spirit.